The best reality show on telly, The Apprentice, returns tonight on prime-time BBC1.
The winner of the top slot can look forward to working alongside Siralan Sugar for one year for a not-to-be-sniffed-at retainer of £100k.
But, if the trend of the previous two series continues, one of the losers will wind up elected a London Tory councillor:
(Hat-tip: The Sun, improbably enough.)
Seems a harsh punishment.
But, then, it's pretty harsh on BBC2 as well, who have had yet another ratings banker poached by BBC1, with The Apprentice following in the footsteps of Have I Got News For You and Trinny & Susannah.
PS: of course, its ratings are likely to suffer a down-turn this week, owing to a scheduling clash with 18 Doughty Street. Andy Mayer, Christopher Ames and me are the rival attraction at 9pm on Iain Dale’s Blogger TV.